FASHIONING IN WEST AFRICA Review
‘Do what you can, with what you have, where you are’ - Loza Maleombho
Part 1 of a 4-part documentary series shown via Fashion Scout (@fashionscout) as part of their digital showcase for London Fashion week. African fashion nomad, Arieta Mujay Bärg (@arietawho) and editor in chief of Debonair Afrik Ekuban Emmanuel (@nuelbans) make the ultimate power team as producer and director.
The documentary explores conversations with creatives from the African continent specifically in West Africa. Mujay-Bärg sat down with designers and creatives who have fought against many obstacles to establish themselves authentically and purposefully. From their designs to the use of artisan skills and innovation in creativity to create pieces that are proudly Made in Africa yet can be enjoyed and worn the world over.
Each designer tells their story and how they do what they do the way they choose to do it in a place that is not always stable. They highlight sustainability, manufacturing, production and sourcing giving us not just insight but the reality. I highly recommend for designers or individuals who are considering manufacturing, producing or sourcing in Africa to know what it takes because it is feasible and these designers are evidence of the possibilities.
We are taken on a journey that re-defines fashion in Africa and gives us a glimpse into the greatness, talent and skills that Africa carries alongside the trials they face and how they overcome them. From Nigeria to Ghana and Ivory Coast, the various perspectives cause us, viewers, to think about the repositioning of Africa in the global fashion industry and how we can use the lessons learnt to come together and be a force to be reckoned with.
The documentary is not just important but necessary as Africa has yet again become the topic of conversation. It encourages us to be storytellers of our history and cultures. In a world that is slowly changing, a new generation has risen that refuses to stand still. Creativity is the new currency and human resource the drive for economic growth, Mujay-Bärg and Emmanuel are story makers showcasing the new African narrative that does not conform and bridges the gap between two worlds created by post-colonial ideologies.
As an African fashion enthusiast, the documentary really opened my eyes to the triumphs, struggles and need for collaboration and community. The Fashion industry in Africa needs to be built to not only last a lifetime but evolve and make room for what is to come.
Look out for the following parts by following Arieta and Ekuban on their social media as theycontinue to show what fashion is and means to Africans.