Fikile Sokhulu - The brand reflecting on femininity within the technicalities of design
“I create with a story in mind hoping it reflects through the designs and makes a connection…”
Model wearing Fikile Sokhulu (@sokhulufikile)
Fikile Zamagcino Sokhulu sees the vitality in exploring references to art whilst still providing commercial fashion. Reflecting on the concept of femininity at the forefront, this influences the silhouettes, whilst digging into the evolving identities of women generates an artistic voice which generates the storytelling aspect within the brand. Besides being a brand that explores art, Fikile Zamagcino Sokhulu is also sustainable and uses natural fabrics to generate pieces. With the clothing industry being a significant contributor to environmental and human damage, sustainable fashion brands ensure that fashion is created with methods that are considerate to decrease that damage. Such brands are shaping the future of fashion as an increasing number of consumers are now have environmental concerns in mind.
Tell us about your brand?
Fikile Zamagcino Sokhulu is a young South African brand based in Kwazulu-Natal established by me, Durban designer Fikile Zamagcino Sokhulu. As a creative I want the brand to practice the idea that fashion can be commercial but still have a reference to art. FZS is young brand. This brand can appeal to a girl who is still finding herself and slowly changing to become a woman or a woman with an established and evolving identity. Women can be strong and fragile and still be able to run their world, this is an idea I practice when designing. We create clothing while ensuring they have an artistic voice.
Your Aesthetic/design?
I am influenced by feminine fashion details and interested in creating clothing that reflects femininity. Femininity and nature inspire organic aesthetic. The idea of being feminine and organic triggers the silhouettes that we create. In most cases, conceptual ideas inspire me into telling a story through technical means of fashion. Design style will evolve as I grow as a designer.
What makes you stand out?
The types of shapes and silhouettes we create have a distinctive design voice. I try to create clothing with meaning, I practise slow fashion. I create with a story in mind hoping it reflects through the designs and makes a connection with our consumers.
What are your plans for the future?
I want the brand FZS to branch more into retail. I want to work with retail stores and expand the business as well as to grow into making it a well-known brand. I want to collaborate with artists and respective brands.
