Quillattire: Throwing out Fast Fashion
Quillattire has just launched a collection of sustainable face masks so we can protect ourselves in style.
September was mild, and it was the perfect day for the Quillattire fashion show. Founder Priya Jangda had picked just the right time to showcase the extravagant collections that make her brand.
The event was one of a kind. It was a rare sight in an industry that relies heavily on fast fashion, so we were very excited to gain access and meet Priya in the flesh. In a nutshell, Quillattire is a sustainable streetwear brand that paves the way for ethical fashion. Priya does business differently in response to the alarming effects of fast fashion; climate change, global warming, animal rights violations, the chain continues. Canada Goose, we know who you are.
From the fashion industry alone, 1.2 billion tons of CO2 is released into the atmosphere each year, while Polyester makes up 60% of clothing worldwide. That’s a lot of plastic.
Face Fashion for the New Normal
But that probably isn’t what we’re thinking about right now. The “it” of 2020 is upon us as we stay home, trying to imagine a future without a pandemic. Covid-19 has thrown us into an abyss we call “the new normal”. We’re urged to wear masks everywhere; going to the shop will never be the same again. People even wear masks at the park now too!
Luckily for us, Quillattire has just launched a collection of sustainable face masks so we can protect ourselves in style. Quillattire has come to guide us through this crazy time with innovative designs, some simple and others flamboyant. Priya is reducing landfill waste by a huge amount as the earth slowly heals.
“I’m not a scientist, so I was apprehensive about making them at first because some have specific filters and they’re tested by scientists. But I’ve done lots of research on the purpose of masks. They are for covering your face to prevent spreading the virus through coughing, sneezing and talking. There’s already a shortage so I thought it would be better to leave [surgical masks] for the NHS and make some out of my spare fabric. I’ve got heaps”.
Priya has tuned into what we need the most right now, merging safety with style and humour. Quillattire has cleverly marked the Tiger King craze with masks made out of prints Priya already had. The coincidence is uncanny.
“I think as a business it’s very important to adapt to the times and give people what they need. They don’t need high-end fashion, or expensive jackets, they need masks that will protect them and others”.
Find viable, affordable face masks on the Quillattire website. Also head to TikTok if you want to see how each peice is made!